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Why small businesses should use Exclaimer for their Email Signatures

Exclaimer for Email Signatures

In small businesses, maintaining consistent and professional communication, especially through emails, is crucial. Exclaimer does this by taking control of how the business’s brand appears in every message they send.

How does it work?

Exclaimer takes the responsibility off employees setting their own signatures. Not only will they no longer have to manually set a signature on each of their devices, but the risk of signatures being outdated or poorly formatted is also eliminated. Exclaimer does this by attaching the email signature on the server side, after the message has been sent. A common template is used, with the employee’s email, name, contact details, and even office address pulled through from either Microsoft 365, or Google Workspace autonomously. This ensures that every email appears polished and on-brand, regardless of where it is sent from.

The Key Benefits

    Consistent, Professional Branding An email signature is like a professional business card. Every message your team sends should be consistent and sleek, reinforcing your brand’s image.

    Easy Management Update every signature on every device, simply by editing the template. Ideal for teams without a dedicated IT department, or lack of technical expertise.

    Marketing Opportunities Easily promote new products and services by simply tweaking the signature, turning every email into a marketing channel.

    Compliance and Legal Disclaimers Enforce a legal disclaimer to all your staff, reducing your risk and helping to meet regulatory requirements.

    Works Everywhere Desktop, Laptop, Webmail, Phones, Tablets – It doesn’t matter. The signature gets applied after sending, ensuring it stays consistent wherever the source.

Final Thoughts

Although setting up Exclaimer can be challenging, and the initial design of the email signature may be confusing and difficult (this task is typically handled by an IT team), overall, Exclaimer is a smart and affordable add-on. It can save a business a significant amount of time and frustration when setting email signatures manually, and it provides a business with the opportunity to market its products via email, whilst also ensuring consistency over company branding.